History

History of Longo's Annual Charity Golf Tournament
While giving back to our communities has been a part of our family, business and culture since 1956, it was Tommy Longo’s passion for golf, family and friends that brought this tournament to life in 1990.
Our first tournament hosted 75 golfers at Indian Wells Golf Club in Burlington and raised $5,000 for SickKids’ Hospital.
By 1994, the tournament was so successful and the increasingly positive response (up to 300 golfers), led us to host our current morning and afternoon format. For another 18 years, we hosted our tournament at Kleinburg Golf Club.
In just six short years, we celebrated our first sell-out year, meaning that we filled all 432 available spots. $60,000 was raised for SickKids’, Peel Memorial (now William Osler Health Centre) and Credit Valley Hospitals (now Trillium Health Partners).
With the closing of Kleinburg Golf Club for development in 2010, our tournament was moved to the prestigious Lionhead Golf & Conference Centre, allowing us to increase the number of golfers. In 2018, we raised over $340,000 (NET proceeds) from our signature fundraising event, benefiting local hospitals, children’s charities and kids’ camps across the GTA by hosting 512 golfers over two shotguns!
Over the past 29 years, we are happy to report that we’ve hosted nearly 12,000 golfers and collectively raised nearly $4.0 million!
Highlights from past events include: a hole-in-one winner in 2004 – Peter Willson- who won a 2-year lease on a Ford Mustang and we’ve enjoyed the company of golfing with a few celebrities (the late Johnny Bower in 2004, Walter Gretzky in 2008 and Frank Ferragine in 2010).
2018 marked the 29th year of this Fresh Tradition; a tradition that allows us to honour Tommy Longo’s vision of bringing people together and giving back to our communities. This is the legacy of each of our 3 Founders, Tommy, Joe and Gus Longo. By combining a passion for golf with a love of friends, family, business and community partners, we come together every year to share a day of golf, food and fun, while working together for a common purpose – to fuel happier and healthier lives.
Our 3 Founders (left to right): Gus, Tommy, and Joe Longo